Founder
Omar Sitto, founder of "Consistency Kills", is a performance coach located in Miami, FL with a passion for fitness and community well-being.
He takes a holistic approach to fitness using four pillars: physical, mental, emotional and spiritual.
He prides himself on being consistent, authentic and energetic reflective of the CK brand:
Inspire & Empower others to invest in themselves, take consistent action and pursue progression over perfection.
Consistency Kills Is More Than A Phrase
It is a way of living. It's finding ways to show up and adapt to the changing circumstances of our lives to become the greatest version of ourselves. Consistency is applying your principles, work ethic, visionary approach and disciplined nature towards your actions everyday.
When we show up consistently in life it kills self-doubt, insecurities and anxieties. It gives us the opportunity to enjoy the process as we fill up our cup, allowing ourselves to pour more into others.
Made In The USA
ZERO compromise on quality. Our products are made from U.S. grown cotton, known for its high physical standards. The material is made from extra long fibers producing stronger more durable fabrics that resist pilling, tearing, and breaking leading to longer lasting garments.
All of our products are manufactured in Los Angeles, California then designed and packaged by hand in Miami, Florida. We take pride in knowing all of our products are 100% Made In The USA. Above all we prioritize supporting American jobs, local economies, fair labor practices and high quality craftsmanship.
Apparel to Inspire & Empower
Wearing apparel with bold, empowering phrases is more than just a fashion choice - it's a representation of who you are and what you stand for. It's motivation you can wear, courage you can carry, and inspiration you can share with the world.
When you choose to wear these words, you not only inspire yourself but you become a beacon of encouragement igniting confidence and positivity in others around you. And who knows, maybe it will even spark a conversation with a like minded individual pursuing greatness as well!